Being able to get INTO the eCommerce business is one thing. Being SUCCESSFUL at it, is an entirely different matter altogether. On the one hand, it’s super affordable and platforms like Shopify make it stupid easy to start up. But there’s alot more to consider long term for success… it has to be a strategic plan that’s implemented in stages, monitored, then tweaked for optimization.
In an effort to help us all come out on top, I’ve come up with a list of the most important DON’Ts in eCommerce.
1. DON’T assume people will know about you.
I know it’s unimaginable that you’ve ARRIVED on the ecomm scene with the latest, greatest product in your niche… and it’s crickets. Talk about brutal!
It’s kind of like marriage though. If you don’t TELL YOUR PARTNER what you need, they won’t know. Likewise, if you don’t tell your potential clients what you offer, they won’t know!
You have got to live, eat, breathe, and sleep marketing for a while. Yes, you worked hard setting up that store, picking all the write products, agonizing over the prices, etc. But really, that’s not the hard work. That’s just the tech end. Now you’ve got to stretch yourself and your brain matter, which is where the real tough stuff begins.
The internet is a great, big place. For people to find you, they have to see an ad, or hear about you from someone else. You HAVE to have traffic sources constantly funneling people to your site. Get smart with social media groups, SEO, and backlinks. They’ll help you out.
2. DON’T wear too many hats.
Most people are bootstrapping DIYers. I’m one myself. The secret of being a successful DIYer is knowing when to say WHEN!
We are all gifted with certain skills. And starting a new business venture on your own requires you to stretch and learn. But some things won’t stick. And that’s OK! But one thing I want you to be aware of and start to hone in on is where YOUR zone of genius lies throughout this process. It’s worth investing in a little help for the areas where… well, you suck 🙂 You’ll be happier and your business will be more successful in the long run.
3. DON’T puss out.
Seth Godin said it best…
“It takes about six years of hard work to become an overnight success.”
Some people are lucky. Yes. But most success stories today involve people working tirelessly for years to achieve their dreams. And you know what? They don’t regret it.
There are LOTS of lessons in failure. Actually, if I’m being honest, some of my BEST life and business experiences happened because of a huge failure on my part. But I became better because of it.
If you don’t enjoy the journey, the destination is anti-climatic. Because let’s face it, nothing goes as planned right? But that’s beautiful in and of itself.
You know you have a great product. You’ve gotten great feedback from others. Now put your boots on and figure out how to make it work because failure isn’t an option. Let that be your mantra. Burn all your ships!
4. DON’T let imbalance rule you.
There are only 24 hours in a day. And you are only human.
There. I’ve said it. My two disclaimers that will save you from yourself and your endless pursuit for success.
If you waste every day of your life pursuing success for your business, you will never grow.
Filling orders, marketing, being a salesperson… the list of jobs is endless. You have to afford help to scale your business or you won’t succeed.
YOUR job should be growth and scaling. Hire people to help with the rest as your income grows.
I realize that having 4 DON’Ts of Ecomm seems like a short list. But I promise you, these are four VERY mighty lessons. Take them to heart and I’ll see you on the money side of success!